At Qurv, design is more than visuals — it’s insight shaped into form. Every curve, every line, is crafted with purpose, clarity, and understanding.
Qurv Philosophy
Qurv is an independent design studio founded by Jamie Edwards, built on the idea that great design doesn’t shout — it speaks with clarity, purpose, and feeling.
At Qurv, we believe that design should curve — to adapt, to move, and to connect. Every logo, layout, and visual system is shaped with empathy and intention, tailored to reflect the heart of each brand we work with.
From concept to creation, Qurv offers a full spectrum of creative services — branding, print, packaging, and digital design — helping businesses build identities that feel authentic, grounded, and timeless.
Whether you’re launching something new or evolving what already exists, Qurv is about more than design. It’s about creating a visual language that feels true to who you are — design that flows naturally, connects deeply, and lasts.
About the Designer
Hi, I’m Jamie Edwards, the designer behind Qurv.
Originally from the UK and now based in South Africa for over two decades, I bring a unique blend of European precision and African warmth to everything I create. My design philosophy is rooted in empathy — the belief that to craft something meaningful, you must first see through your client’s eyes.
Every project begins with understanding — the people, the story, and the purpose behind the brand. I sit with ideas, live with them, and refine them quietly in my mind until they begin to take shape. Only when I can truly feel the design do I bring it to life on paper.
With more than 10 years of experience in branding, packaging, and visual storytelling, I aim to create designs that are not only beautiful but honest — work that feels alive, enduring, and deeply human.
Beyond design, I’m a husband and father to a spirited three-year-old boy, and I find inspiration in the balance between creativity, connection, and family life.